Marketting

2008-11-02T06:48:00.000-08:00

. Which of the following media do you use as your primary source for information? (Check as many as appropriate).
Newspaper

Television/Radio Website(s)

Other (Pease specify)

1. Do you invest in stocks/ real-estate/ mutual funds/ bonds or any other modes of investments?

2. Time frame (yes)

1. How often do you invest?
How often do you invest? PeriodicallyAccording to market trends

2. How often do you check your investments?
How often do you check your investments? DailyTwice a weekOnce a weekTwice a month

1. Which are the sectors that you have invested in?
Which are the sectors that you have invested in? StocksBondsReal EstatesMutual FundsCommoditiesForexFixed Deposits
Other (please specify)

2. In which sector have you invested the most?
In which sector have you invested the most? StocksBondsReal EstatesMutual FundsCommoditiesForexFixed Deposits
Other (please specify)

3. In which sector do you invest frequently?
In which sector do you invest frequently? StocksBondsReal EstatesMutual FundsCommoditiesForexFixed Deposits
Other (please specify)

4. Decision-making
31%

1. Before investing which of the following do you do?
Before investing which of the following do you do? Own researchTake adviceBothOwn research but sometimes take adviceTake advice but sometimes do own research

2. Do you feel the need of the professional consultant/ analyst/ researcher while investing?
Do you feel the need of the professional consultant/ analyst/ researcher while investing?

1. What percentage of your income do you invest?
What percentage of your income do you invest? 5-10%11-20%21-30%31-40%41-50%51% or moreIncome comes from investments

2. What is the size of your investment at the moment?
What is the size of your investment at the moment? Less than Rs. 1 lakhRs.1-5 lakhsRs.5-10 lakhsRs.10-20 lakhsRs.20-30 lakhsRs.30-40 lakhsRs.40-50 lakhsRs.50 lakhs - 1 croreRs.1- 10 croresRs.10- 25 croresRs.25- 50 croresRs. 50 crores and above

1. What is the average car sales, segment wise? (From this, you can calculated the rough revenue potential through the car dealer channel)

2. Which car segment might have buyers who are interested in changing pre-fitted tyres? What is the most common reason for changing pre-fitted tyre?

3. What is the most often requested tyre accessory?

4. What margin would the car dealer expect if they sold tyres or tyre accessories? (might be difficult to get an answer for this)

5. Would you be interested in tyres branded with your dealership logo? (this will work better with the car manufacturer who pre-fits tyres.E.g TATA Apollo)

service center:

6. Would you be interested in advocating apollo tyres during after sales service?

etc etc..

Cost - side questions:

1. Is there any spare real estate for stocking tyres and tyre accessories? what is the opportunity cost of the real estate? (storage costs)

2. Are your employees currently being fuly utilised. If you have to sell cars, do you have to recruit more people? (employee costs)

3. Are there any additional taxes that you might have to pay?

Marketing

Marketting